Marketing Associate

Job Description

About The Role:

Our company is seeking a full time Marketing Associate to help plan and implement our marketing and advertising activities. The Marketing Associate will be responsible for creating and managing various aspects of marketing including but not limited to; Lead Generation, Social Media, Content Creation, Website Management, and Email Marketing.

Responsibilities

• Manage Social Media Accounts along with effectively responding to reviews, comments and messages.
• Conduct market research to identify new opportunities
• Gather and analyze consumer behavior data (e.g. web traffic and rankings)
• Create advertising material (e.g. brochures, newsletters, paid advertising)
• Keep organized records of marketing metrics and results of past campaigns
• Prepare reports on marketing and sales metrics
• Present forecasts, metrics, and any relevant information to leadership
• Monitor and report competitors’ marketing and sales activities
• Contribute to collaborative efforts and organize promotional events
• Improve reach to customers through SEO campaigns, and organic social media
• Plan and execute on all digital marketing campaigns and identify all optimization opportunities
• Actively create content for all social media platforms
• Partner with cross-functional departments for internal creative development needs.

Qualifications

• Proven work experience as a Marketing Associate, Marketing Assistant, or similar role
• Superior computer skills, including Microsoft Office suite, marketing technology applications such as google analytics and Google AdWords, Facebook Ads
• Strong social media management skills both in content creations using tools like Canva as well as scheduling tools
• Graphic designing skills
• Strong writing skills
• Excellent communication and presentation skills
• Strong analytical skills with a goal-oriented attitude
• Knowledge of data collection methods (polls, focus groups, surveys etc)